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Albert Corokin
Albert Corokin

Best strategies for improving eCommerce conversion rates?

One challenge with improving eCommerce conversion rates is figuring out which changes actually lead to more sales rather than just more clicks. I've noticed that my online store gets plenty of visitors, but very few make a purchase. Sometimes it feels like tweaking the checkout process helps, but other times it doesn’t make much difference at all. Are there any proven strategies or data-driven approaches that consistently work to turn more visitors into paying customers? Also, how can I identify where users are dropping off in the funnel? Has anyone dealt with similar struggles and found a way to prioritize which CRO tactics to test first?

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